The Do’s, the Don’ts and everything in-between. Includes links to downloadable logos.
Use this version of the logo generally.
Logo with slogan
Use this version of the logo where appropriate. Please ensure the slogan line is legible. The slogan’s legibility seems to be getting worse when the logo is less than 20mm wide.
The size depends on the process and the material that the logo will be printed on.
Flat logo + Multiply Effect = Carbon8 logo
Blending mode Multiply
Colour 0 / 0 / 0 / 100
* These are the values used when the logo is 70mm wide. When resizing the logo please try to keep the Inner Shadow effect values in proportion - similar to this example.
The effect shouldn’t be too pronounced neither too subtle. Use your judgement.
The logo should always be surrounded by clear space to ensure its visibility and impact. The minimal clear space size is equal to the “X” space.
The Carbon8 logo should never be scaled disproportionately.
Rearranging the logo
The elements of the Carbon8 logo should never be moved around. The word ‘Carbon’ should always be behind the number ‘8’ in layer arrangement.
The Carbon8 logo should never appear in other colours than the ones specified in this guide.
InsufFicient contrast with background
The Carbon8 logo should never appear on a background that has less than 40% tonal difference.
Logo on angle
The Carbon8 logo should never be used on an angle.
The Carbon8 logo should never be used with drop shadow effects or any other overpowering effects besides the one specified in these guidelines.
The Carbon8 logo should never have any more elements/red bubbles added within the immediate area of the logo.
The Carbon8 logo should never appear on a background which obscures the logo or affects its legibility.
CMYK 0 / 100 / 85 / 0
RGB 236 / 27 / 52
CMYK 0 / 0 / 0 / 100
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 0
RGB 255 / 255 / 255