BRAND GUIDELINES

The Do’s, the Don’ts and everything in-between. Includes links to downloadable logos.

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Carbon8+-+logo+guidelines-01.jpg

Logo ONLY


Use this version of the logo generally.

Logo with slogan


Use this version of the logo where appropriate. Please ensure the slogan line is legible. The slogan’s legibility seems to be getting worse when the logo is less than 20mm wide.
The size depends on the process and the material that the logo will be printed on.


Logo ANATOMY

Carbon8 - logo guidelines-03.jpg

Flat logo + Multiply Effect = Carbon8 logo

Inner Shadow
Blending mode Multiply
Opacity 20%
Colour 0 / 0 / 0 / 100
Angle 135°
Distance 1.7mm*
Size 4mm*

* These are the values used when the logo is 70mm wide. When resizing the logo please try to keep the Inner Shadow effect values in proportion - similar to this example.
The effect shouldn’t be too pronounced neither too subtle. Use your judgement.


Logo Presentation

The logo should always be surrounded by clear space to ensure its visibility and impact. The minimal clear space size is equal to the “X” space.

Carbon8 - logo guidelines-02.jpg

Inappropriate Use

Carbon8 - logo guidelines-04.jpg
Carbon8 - logo guidelines-05.jpg
Carbon8 - logo guidelines-06.jpg
Carbon8 - logo guidelines-07.jpg

Disproportionately scaled

The Carbon8 logo should never be scaled disproportionately.

Rearranging the logo

The elements of the Carbon8 logo should never be moved around. The word ‘Carbon’ should always be behind the number ‘8’ in layer arrangement.

Colour choice

The Carbon8 logo should never appear in other colours than the ones specified in this guide.

InsufFicient contrast with background

The Carbon8 logo should never appear on a background that has less than 40% tonal difference.

Carbon8 - logo guidelines-11.jpg
Carbon8 - logo guidelines-11.jpg
Carbon8 - logo guidelines-09.jpg
Carbon8 - logo guidelines-08.jpg

Logo on angle

The Carbon8 logo should never be used on an angle.

Drop shadow

The Carbon8 logo should never be used with drop shadow effects or any other overpowering effects besides the one specified in these guidelines.

Bubbles

The Carbon8 logo should never have any more elements/red bubbles added within the immediate area of the logo.

Overpowering background

The Carbon8 logo should never appear on a background which obscures the logo or affects its legibility.



colour palette

Carbon8 - logo guidelines-13.jpg
Carbon8 - logo guidelines-15.jpg
Carbon8 - logo guidelines-14.jpg

Pantone 185C

CMYK 0 / 100 / 85 / 0

RGB 236 / 27 / 52

Black

CMYK 0 / 0 / 0 / 100

RGB 0 / 0 / 0

White

CMYK 0 / 0 / 0 / 0

RGB 255 / 255 / 255


Downloadable Logos

LOGO only

Carbon8+-+logo+guidelines-16_.jpg
Carbon8 - logo guidelines-18.jpg
Carbon8 - logo guidelines-19.jpg
Carbon8 - logo guidelines-20.jpg

Full colour EPS | PDF

Two colour EPS | PDF

Single colour Black EPS | PDF

Single colour White EPS | PDF

logo with slogan

Carbon8+-+logo+guidelines-13_.jpg
Carbon8 - logo guidelines-21.jpg
Carbon8 - logo guidelines-22.jpg
Carbon8 - logo guidelines-23.jpg

Full colour EPS | PDF

Two colour EPS | PDF

Single colour Black EPS | PDF

Single colour White EPS | PDF