Deus ex machina

2017 Brand book

Deus ex machina

These photos don't truly do this piece justice as the scale of it is lost. Its a full A2 finished size and opens out to an A1 spread. Made as a brand statement for Deus' latest range it really captured their rockstar, edgy and hella cool spirit.
The cover at this scale just didn't feel bulky enough at the maximum 300gsm that was available so we fused it to another sheet of 120gsm to form the much more suitable 420gsm cover. The internals were also broken up with 4 inserts on high gloss that were short sheets carrying slightly different messaging.

Finally it was oversewn with a custom thread to bring it all together and then the spine glue was coloured to finish this element and leave nothing unconsidered.

The piece was judged to be a winner in the Marketing category of 2017 HP Indigo Digital Print Awards Asia/Pacific and for that we are immensely proud and thankful.


Page count: 72pp + 8pp short page inserts
Size: A2 portrait
Cover paper: Duplexed sheets of 300gsm and 120gsm ecoStar offset (forms 420gsm)
Internal paper: 120gsm ecoStar offset + short sheets of 130gsm Novatech gloss
Binding method: Oversewn with green thread and matching coloured spine
Embellishments: High-build gloss spot UV on cover
Printing method: Full colour HP Indigo digital


Deus Ex Machina


Spot UV