Short run and fast turnaround digital printing no longer mean you have to sacrifice quality. Create beautifully printed collateral without compromise.
Digital printing is a broad term that encompasses many different technologies that share a common ability to produce a printed page from an internal digital process. Traditional printing techniques such as offset, letterpress and foiling to name a few, all require an external analogue process such as the making of a plate, die or block which therefore means that you can only produce multiple copies of the that analogue ‘master’. As run lengths have shrunk over the years and as the desire for one-off, low volume, personalised or last minute work has increased, digital printing has become more popular because of its ability to serve a market that previously was unaffordable to many.
At Carbon8 we have specialised in delivering much of our work through digital printing processes that not only seek to emulate offset quality but in many cases exceeding it. This we do through the use of a variety of machinery depending on your specific need. There is no printing press that serves all needs but for the bulk of our digitally printed work we use the HP Indigo press. It is the benchmark for quality in the digital, sheet-fed space but we supplement it with a selection of laser based printers as well which allow direct printing of envelopes or longer banner sheets for example. We don’t however ask that you know which press is best for what, that is our job to advise you and always offer you the best solution, using the right machinery and to work within your budget constraints.
As well as using all manner of digital printing processes we also incorporate traditional printing processes and embellishments where necessary and where affordable. The truth is that in many cases the traditional process has not been bettered and if your project requires the very highest of standards then keeping it entirely digital just won’t cut it. We will discuss this trade-off with you and ensure we get the right balance of quality vs cost. We aim to always give your work the right attention, constantly delivering the highest quality and offering the support you need to just get on with your day and trust that you have a partner in print who will always be there for you.
HP Indigo digital press
Our state of the art HP Indigo digital press will transform the way you think about printing forever. With the ability to print up to 7 colours, including pantone colours, white, ultra-violet fluorescing inks and with the ability to print onto the widest range of papers in the market, we will have the answer for your next project. The HP Indigo digital press allows true ink printing onto not only common coated papers but almost every uncoated, textured, metallic and synthetic paper that previously was only available through offset printing processes. Unlike dry toner digital printing which most copy shops use, the HP Indigo uses a liquid ink that allows unrivalled quality and because it’s ink it can get right into the texture of the paper. All of this means your marketing booklet, invite or portfolio just look better and people want to hold onto it, and that is what its all about.
Although nearly all digital printing machines these days offer what they call offset quality, this generally refers to the resolution of the printing dots and not the look or feel of it. Most digital printing presses use toner and being a small powder that is essentially baked on to the sheet, it generally produces a more shiny result with less of the original paper or base substrate visible or ‘feel-able’ through the toner. Toner has its place as it can be more economical in larger quantities, for some mail-outs or onto smaller items that cannot be printed on otherwise, but in general, our customers seem to prefer the feel and look of Indigo digital and that is why we have invested so heavily in the technology.
We currently run two HP Indigo presses which allows us switch work between them to ensure that we never miss a deadline or have issues with machine maintenance. We also run an entirely flexible production workflow that means that it is almost unheard of for us to not be able to fit your work in, no matter how urgent it may be or how many processes may be required. This flexibility means that we aim to produce proofs same day in most cases and sometimes within minutes which means you can rest assured your work will not be negatively impacted by the rush.
Although not our mainstay for digital production we do have multiple laser based machines which serve a valuable function in our print mix. Laser printing uses a dry toner which in general does not produce quality that is considered to be as good as an Indigo but its technology allows for direct printing onto a formed envelope right down to 90mm x 90mm and up to a massive B3 in full colour and even white ink which is perfect for that black envelope. Being digital we can also personalise every single envelope from a database meaning labels are a thing of the past.
Email or call us to discuss your next project or even to get our advice on how to best bring your creative to life or just to talk about how we can improve your printing experience.