Renault direct mail booklet
Booklet to support a direct mail postal campaign to launch the new Renault. The book was entirely digitally printed which allowed us to integrate names, addressing and all direct calls to action based on recipient data without the use of a generic bulk print with obvious overprinting.
To complement the creative the front cover was trimmed short with larger internal section and last page perfed. The cover also a gloss spot UV to highlight the car and then we used a new Indigo feature that allows digital embossing. This was used to enhance the shape of the car which combined with the spot UV added an extra touch. This was all inserted into a clear plastic sleeve and mailed.
Page count: 12pp
Size: A5 landscape
Cover paper: Silk HD satin 350gsm
Internal paper: Silk HD satin 113gsm
Binding method: Saddle stitch binding
Embellishments: Gloss spot UV and digital emboss
Printing method: HP Indigo digital print